Include Your Brand Elements Now that you’ve pretty well established what your prospective client will look like, what their problem is, and where you will find them to entice them to connect to you, we need to establish you as the perfect fit for their need. If you...
Where Will Your Find Them? The next step is trying to figure out what their needs are and where they hang out. Do some research to find out what associations or organizations serve their industry. What magazines do they read? What software is created...
The Ideal Client Profile Now that you’ve established who it is you’re looking for, let’s take that a step further. In addition to looking for speakers and coaches who need bookkeeping services, we need to establish other traits that will help us determine our...
The next two options to consider are: Focus Your Marketing Message Minimizing your marketing costs, especially in the early or lean years, is vital to staying on track in your VA practice. Focusing your message to meet the needs of your niche, and the problems...
Over the coming weeks I’ll be addressing everything you might like to consider when it comes to finding or developing your niche. If you’ve been in business for several years, I’m sure you’ve heard about niches before. You either have a niche or have decided...
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