Top Three Mistakes to Avoid in Your eZine Campaign

Using an eZine (Electronic Newsletter) as a part of your overall Internet Marketing plan can be a powerful way to achieve your marketing goals. Less experienced marketers commit a number of common mistakes that may cause your targeted list to opt-out.  Here are...

Creating Your Marketing Messages

Many VAs struggle with creating marketing messages that attract new prospects to their practice. Remember to craft the message to communicate to a prospect, “what’s in it for me?”, and to include a ‘call to action’ in each message.  The call to action should be...

Do You Have a Marketing Plan?

It’s one of the most important business documents for EVERY business owner, and yet, most people never put one together.  Really, I’ve heard and spoken just about all the excuses you can think of… · I don’t have the time · I’m trying a few things to see how...

Three Tips to Build Trust in Email Marketing

While using Email is an accepted form of Internet marketing, it’s still important that you build trust and show contacts that you respect them in how you collect email addresses and what you do with them.  When a prospect shares their email address it greatly...