Email marketing has become an acceptable option for marketing a business. It allows you to stay connected to current and prospective clients and provides ways to grow your business and build a loyal following. As a viable and low-cost part of your marketing...
It’s officially summertime. If you live in an area, as I do, that seems to be the humidity capital of the world, you’re probably always looking for ways to beat the heat. Thankfully, business attire tends to be more casual nowadays, so staying cool when...
Last week we discussed giving more than you gain in your email marketing pieces, as well as, keeping promises. We close this discussion with important insights on proofreading and how best to communicate. 3. Proofread your emails. While I would think this goes...
Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important. 1. Give more than...
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