Four Tips to Going Viral with Your Video

These powerful viral video techniques that will help you kick-start your campaign, ramp up word-of-mouth and put your video center in the spotlight. By incorporating key viral qualities into your video, your target audience will be more likely to spread it online via...

So, What Do You Do? Five Steps to an Infomercial that SELLS!

Did that title give you pause?  Many people struggle to answer this question.  Sometimes referred to as your elevator speech, or infomercial, having a smooth and easy to understand response will really go far in helping people to know who you are and what...

Getting Referrals

Getting referrals takes time and work.  Just because you do a good job for your clients doesn’t mean they’re going to naturally send you referrals.  Attending networking events and making connections with people who could potentially provide you with...

Build Email Marketing Trust Through Appearance (Part Two)

Last week we looked at building trust in our email marketing campaigns by creating a recognizable ‘from’ line to our messages; optimizing the copy that is viewed through the preview pane; and encouraging subscriber communication.  This week we complete the...