Do You Have a Marketing Plan?

It’s one of the most important business documents for EVERY business owner, and yet, most people never put one together.  Really, I’ve heard and spoken just about all the excuses you can think of… · I don’t have the time · I’m trying a few things to see how...

A VAs Guide Finding or Expanding to Your Niche #7

Create the Marketing Plan Now we can start to piece together our message.  We know who our target and niche is, where they hang out, what their problems/needs are, what other industries will connect us to them (like our example about looking for attorneys and...

A VAs Guide Finding or Expanding to Your Niche #6

Include Your Brand Elements Now that you’ve pretty well established what your prospective client will look like, what their problem is, and where you will find them to entice them to connect to you, we need to establish you as the perfect fit for their need. If you...

A VAs Guide Finding or Expanding to Your Niche #5

Where Will Your Find Them? The next step is trying to figure out what their needs are and where they hang out. Do some research to find out what associations or organizations serve their industry.  What magazines do they read?  What software is created...

A VAs Guide to Finding or Expanding Your Niche! #2

The next two options to consider are: Focus Your Marketing Message Minimizing your marketing costs, especially in the early or lean years, is vital to staying on track in your VA practice.  Focusing your message to meet the needs of your niche, and the problems...