A VAs Guide Finding or Expanding to Your Niche #6

Include Your Brand Elements Now that you’ve pretty well established what your prospective client will look like, what their problem is, and where you will find them to entice them to connect to you, we need to establish you as the perfect fit for their need. If you...

A VAs Guide Finding or Expanding to Your Niche #5

Where Will Your Find Them? The next step is trying to figure out what their needs are and where they hang out. Do some research to find out what associations or organizations serve their industry.  What magazines do they read?  What software is created...

A VAs Guide to Finding or Expanding Your Niche #4

The Ideal Client Profile Now that you’ve established who it is you’re looking for, let’s take that a step further.  In addition to looking for speakers and coaches who need bookkeeping services, we need to establish other traits that will help us determine our...

A VAs Guide to Finding or Expanding Your Niche #3

Doing What You LOVE to Do! So, the real estate niche worked very well for me for five years.  My business flourished and I was keeping three subs relatively busy while I was able to handle the marketing, networking, and having an actual life. Then the real estate...

A VAs Guide to Finding or Expanding Your Niche! #2

The next two options to consider are: Focus Your Marketing Message Minimizing your marketing costs, especially in the early or lean years, is vital to staying on track in your VA practice.  Focusing your message to meet the needs of your niche, and the problems...