Permission Marketing: How to Market Ethically Through Email

All types of marketing raise ethical questions and subjective interpretations. From online marketing to old-fashioned U.S. mail marketing, advertisers, businesses, and marketers have always had to walk along a relatively clear, well-defined line. On one side is...

Gain Subscribers for Email Marketing Through Your Website

The task of building a list of subscribers for email marketing isn’t too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won’t sign up just because you asked, you need to optimize your site to...

Top Three Mistakes to Avoid in Your eZine Campaign

Using an eZine (Electronic Newsletter) as a part of your overall Internet Marketing plan can be a powerful way to achieve your marketing goals. Less experienced marketers commit a number of common mistakes that may cause your targeted list to opt-out.  Here are...

Creating Your Marketing Messages

Many VAs struggle with creating marketing messages that attract new prospects to their practice. Remember to craft the message to communicate to a prospect, “what’s in it for me?”, and to include a ‘call to action’ in each message.  The call to action should be...

Do You Have a Marketing Plan?

It’s one of the most important business documents for EVERY business owner, and yet, most people never put one together.  Really, I’ve heard and spoken just about all the excuses you can think of… · I don’t have the time · I’m trying a few things to see how...