I just recently replayed my February Elite VA Insider’s CD on Niches, featuring Candy Beauchamps, CEO of OffAssist (www.Offassist.com), which reminded me that I was one of those VAs who just couldn’t understand all the fuss about establishing a niche. I really...
Create the Marketing Plan Now we can start to piece together our message. We know who our target and niche is, where they hang out, what their problems/needs are, what other industries will connect us to them (like our example about looking for attorneys and...
Include Your Brand Elements Now that you’ve pretty well established what your prospective client will look like, what their problem is, and where you will find them to entice them to connect to you, we need to establish you as the perfect fit for their need. If you...
Where Will Your Find Them? The next step is trying to figure out what their needs are and where they hang out. Do some research to find out what associations or organizations serve their industry. What magazines do they read? What software is created...
The Ideal Client Profile Now that you’ve established who it is you’re looking for, let’s take that a step further. In addition to looking for speakers and coaches who need bookkeeping services, we need to establish other traits that will help us determine our...
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