In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Web 2.0, or the social web, is an essential feature of a successful marketing plan...
As the Internet evolves from its technology to its software, and changes the way we communicate, it has opened us to a whole new world of social media. Blogging is one such evolving method of communication, and WordPress is one of the foremost accepted platforms for...
Email marketing has become an acceptable option for marketing a business. It allows you to stay connected to current and prospective clients and provides ways to grow your business and build a loyal following. As a viable and low-cost part of your marketing...
Last week we discussed giving more than you gain in your email marketing pieces, as well as, keeping promises. We close this discussion with important insights on proofreading and how best to communicate. 3. Proofread your emails. While I would think this goes...
Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important. 1. Give more than...
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