In recent years, having an Internet presence for your business meant putting up a website. While still an important feature for promoting your business, a website is no longer enough. Web 2.0, or the social web, is an essential feature of a successful marketing plan to reach your clientele.

Facebook is considered one of the leaders of social media. Its growth has continued to increase and Facebook has become an essential and innovative idea for business marketing.

Facebook is a great way to keep up with friends and family, but you don’t necessarily want your clients to see the more personal side of your life. Businesses should take care to present a well defined and controlled image of their products and services. Facebook business pages are an excellent choice for business.

Business Facebook pages have many of the same features as personal pages. You can still share articles, photos, videos, and applications, but all of the business page content is related to your business.  Here are five strategies for making your Business page a success:

Make Your Business Page a Resource

Consider the information your customers need. Post articles and links to useful information on your wall and showcase yourself as an expert and your customers will return again and again.


Interact with customers by making use of Facebook’s tools. Respond to comments. Discuss the benefits of your product line and lead new customers to your website for more. Target your offers without being spammy to increase customer loyalty.

Be Human

Pictures and personal information put a face on a company. As long as you present an image that enhances your business, personalizing your Business page is a great way to get followers.

Be Present

Keep your profile, articles, photos and video content up-to-date and current. It’s not enough to throw up a page and ignore it. Make sure to respond to customers who become fans. Create a group for your business and participate in groups related to your business.

Be Innovative

Facebook moves fast. Don’t be afraid to try the latest thing. Explore webinars, and other interactive media as options to improve business relationships.

Creating a Facebook business page is great first step toward integrating social media into your marketing plan. Don’t forget to provide links from your website and/or blog to your Business page. Connect to your Facebook business page through other social media to continue to grow your network. In no time your Business page will be the central hub of your successful online marketing campaign.

Jeannine Grich, owner of Accurate Business Services, a VA practice, is an author, writer, speaker, and VA Business Coach, specializing in providing professional business coaching to established and start-up virtual assistants (VA’s).  For her FREE article,  “What’s Holding Back my Business Success?” Visit:; or contact her at: