The task of building a list of subscribers for email marketing isn’t too difficult if you already have a website that has engaging content and decent traffic. However, your visitors won’t sign up just because you asked, you need to optimize your site to...
Using an eZine (Electronic Newsletter) as a part of your overall Internet Marketing plan can be a powerful way to achieve your marketing goals. Less experienced marketers commit a number of common mistakes that may cause your targeted list to opt-out. Here are...
Many VAs struggle with creating marketing messages that attract new prospects to their practice. Remember to craft the message to communicate to a prospect, “what’s in it for me?”, and to include a ‘call to action’ in each message. The call to action should be...
As I’ve continued to grow my media marketing options, it has become evident that ‘following’ everyone is not the best tactic to use when using Twitter as a business marketing tool. While it will require a bit of patience and a well thought-out strategy, it can...
Create the Marketing Plan Now we can start to piece together our message. We know who our target and niche is, where they hang out, what their problems/needs are, what other industries will connect us to them (like our example about looking for attorneys and...
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