These powerful viral video techniques that will help you kick-start your campaign, ramp up word-of-mouth and put your video center in the spotlight.
By incorporating key viral qualities into your video, your target audience will be more likely to spread it online via email, social media, and bookmarking sites like Stumbleupon, digg, and delicious, and on personal blogs and company websites.
Video Length
One of the most important key qualities that your viral video will have is a digestible length. The Net is a great platform for bite-sized content that leaves the visitor hungry for more. Your viral video is there to get the word out, but not necessarily to disseminate all of the information associated with your organization, service, or product.
A viral video creates awareness of your brand. Use links to your website or blog to get to the informational —where the viewer can then follow up. By keeping your video on point and under three minutes, you’ll greatly increase your chances of hooking an endless stream of viewers.
Tone of Your Video
Tone is another key factor that can push your video over the friends-and-family threshold. Consider spoofing already familiar content, and you’ll give your video a built-in audience and the viewer a common experience to share with their contacts.
If you don’t have the means to create original music, then be sure to add pre-cleared, up-tempo music made available through online music websites that offer usage licenses. If you’re going for a retro fit, you can also use any music that is considered public domain. (Do your online verification and remember that if the music is Mozart but it’s performed by a top-ten pop artist, the recording is not in the public domain.) Music keeps fast-surfing video viewers satisfied and more inclined to spread the word.
In general videos that keep it light, entertaining, and fun, packing in a quick laugh, makes the viewer more likely to pass it along to somebody else. The broader the humor and the less it relates to unknown people, places, or events, the more likely it is to have a wide appeal.
Craft the Lead-In
Like a lead-in to any written article or oral presentation, cut to the meat of your video and wow the viewer within the first few seconds. A great opening sparks laughter, creates curiosity, induces shock, disbelief, admiration, or strong emotion.
Understand why people with five or ten disposable minutes in their day respond to certain web content. They typically want information, or they want to be entertained. Because videos are visual, they are better suited for entertainment than detailed information. Content that is fun is more “video virable” than laborious explanations and exhaustive research.
Content
By steering clear of making your video play like your company’s Power Point presentation or an infomercial laden with corporate speak, logos and references, your video can land agenda-free into the lives of viewers who are just looking for a fun, quick minute. Nobody wants to stumble upon homework, brochures, or sermons.
If you’re posting on YouTube, make sure to include key tag phrases that give your video a visible ranking in search engines. Set up a personalized YouTube Channel where you can upload additional, related video content so that viewers can follow up and learn more. Include relevant links in the informational portion of your channel and use the written synopsis box for each video to include calls-to-action.
Your video can quickly go viral without you laboring to mention it to every stranger you meet in the supermarket. Fortified with the right mix of qualities, it won’t rely on you to replicate its http:// DNA in the inboxes of your target audience. It will know how to get there on its own and it will do so with great flair and plenty of speed.
Jeannine Grich, owner of Accurate Business Services, a VA practice, is an author, writer, speaker, and VA Business Coach, specializing in providing professional business coaching to established and start-up virtual assistants (VA’s). For her FREE article, “What’s Holding Back my Business Success?” Visit: http://www.VAbizcoach.com; or contact her at: http://vabizcoach.com/contact-us/.
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