Last week we looked at building trust in our email marketing campaigns by creating a recognizable ‘from’ line to our messages; optimizing the copy that is viewed through the preview pane; and encouraging subscriber communication. This week we complete the...
If you use email marketing as a part of your overall marketing strategy, your opt-in page can be your most important asset. In fact, if properly set up and marketed, your opt-in page can be your sole means to generate viable leads. Here are five quick ways you...
Last week we discussed giving more than you gain in your email marketing pieces, as well as, keeping promises. We close this discussion with important insights on proofreading and how best to communicate. 3. Proofread your emails. While I would think this goes...
One of the reasons our men and women in the armed forces work within platoons and brigades, etc., is to become familiar with each other so there is a true dedication to the support of each other. You don’t want to be sitting in a foxhole with someone who doesn’t...
A lot has been written about establishing a brand and how important it is. Over the years, I have learned that my brand goes way beyond my logo, website and marketing materials. It has a whole lot to do with who I am, personally, and professionally, and...
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