In Part One we discussed blog basics, promotion and whether or not it was a worthwhile endeavour. 

Continuing along those lines, and equally important to your website, a blog will also require a bit of SEO (search engine optimization), carefully chosen keywords and tags, as well as, listings with directories and indexes such as Technorati, StumbleUpon, or Digg, just to mention a few. Reading and responding to other people’s blogs is also a big part of the bogging community. However, to gain a wide readership you either have to have something reasonably spectacular to offer or a lot of time to spend on promotion. 

Blogging Hazards 

Blogging has been found to get people into trouble. Blogging about work regularly opens the door to disaster. The award-winning police blogger known as Nightjack was outed by the press and subjected to disciplinary proceedings. In another case, insults about a model led to the disclosure of the blogger’s identity and legal action. Exposing your personal life can be dangerous, even if you remain anonymous. 

So Why Blog? 

If you’re able to walk the walk and talk the talk, blogging can propel your career or become a satisfying pastime. Used as a business tool, in tandem with other social media marketing, a blog can help expand your reach and help to promote your product, service or views. A blog allows you to show the ‘human’ side of your business and keep your search engine rankings high with what they highly value, FRESH content. 

A hundred million people regularly follow blogs.  The blogosphere may not be what it used to be, but when used in the business arena, as a part of a larger marketing effort, it can be a powerful tool for getting your message out to the masses.  It can be as versatile as a website without any added expense.  

As long as you consider both sides of the equation, having a blog is a great way to express yourself and build a following. So make a little history of your own, take your business to the next level by utilizing a blog. 

Jeannine Grich, owner of Accurate Business Services, a VA practice, is an author, writer, speaker and VA Business Coach, specializing in providing professional business coaching to established and start-up virtual assistants (VA’s).  Visit:  http://www.VAbizcoach.com; or contact her at: http://vabizcoach.com/contact-us/.