Creating Your Marketing Messages

Many VAs struggle with creating marketing messages that attract new prospects to their practice. Remember to craft the message to communicate to a prospect, “what’s in it for me?”, and to include a ‘call to action’ in each message.  The call to action should be...

How To Increase Your Focus and Target Twitter Followers (Part 1)

As I’ve continued to grow my media marketing options, it has become evident that ‘following’ everyone is not the best tactic to use when using Twitter as a business marketing tool.  While it will require a bit of patience and a well thought-out strategy, it can...

A VAs Guide Finding or Expanding to Your Niche #7

Create the Marketing Plan Now we can start to piece together our message.  We know who our target and niche is, where they hang out, what their problems/needs are, what other industries will connect us to them (like our example about looking for attorneys and...

A VAs Guide to Finding or Expanding Your Niche #3

Doing What You LOVE to Do! So, the real estate niche worked very well for me for five years.  My business flourished and I was keeping three subs relatively busy while I was able to handle the marketing, networking, and having an actual life. Then the real estate...

A VAs Guide to Finding or Expanding a Niche

Over the coming weeks I’ll be addressing everything you might like to consider when it comes to finding or developing your niche. If you’ve been in business for several years, I’m sure you’ve heard about niches before.  You either have a niche or have decided...