All types of marketing raise ethical questions and subjective interpretations. From online marketing to old-fashioned U.S. mail marketing, advertisers, businesses, and marketers have always had to walk along a relatively clear, well-defined line. On one side is...
Using an eZine (Electronic Newsletter) as a part of your overall Internet Marketing plan can be a powerful way to achieve your marketing goals. Less experienced marketers commit a number of common mistakes that may cause your targeted list to opt-out. Here are...
I’ve always wondered if I could obtain international business, how would that look, what would I need to know, and would it be right for my particular business? That’s what made me curious when I happened to connect with savvy VA, Carolyn Moncel who took her...
Create the Marketing Plan Now we can start to piece together our message. We know who our target and niche is, where they hang out, what their problems/needs are, what other industries will connect us to them (like our example about looking for attorneys and...
Include Your Brand Elements Now that you’ve pretty well established what your prospective client will look like, what their problem is, and where you will find them to entice them to connect to you, we need to establish you as the perfect fit for their need. If you...
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