Build Trust Through Email Marketing Content (Part Two)

Last week we discussed giving more than you gain in your email marketing pieces, as well as, keeping promises.  We close this discussion with important insights on proofreading and how best to communicate. 3. Proofread your emails. While I would think this goes...

Tips To Grow Your Business: Surround Yourself With Supporters

One of the reasons our men and women in the armed forces work within platoons and brigades, etc., is to become familiar with each other so there is a true dedication to the support of each other.  You don’t want to be sitting in a foxhole with someone who doesn’t...

Creating a Brand That is Uniquely You!

A lot has been written about establishing a brand and how important it is.  Over the years, I have learned that my brand goes way beyond my logo, website and marketing materials.  It has a whole lot to do with who I am, personally, and professionally, and...

Building Client Relationships

We all know it costs us a lot more to develop a new client than it does to maintain and grow with a current client.  They already know the benefit of working with us. Adding services or products that will help them be more productive or efficient is a great way...

Benefits of Email Marketing to Online Businesses

Email marketing is becoming a vastly popular and beneficial direct marketing tool. Used primarily to provide subscribers with information on service and product offerings, it has also been particularly useful in building a loyal customer base. More online business...