Building Client Relationships

We all know it costs us a lot more to develop a new client than it does to maintain and grow with a current client.  They already know the benefit of working with us. Adding services or products that will help them be more productive or efficient is a great way...

Creating a Simple Marketing Plan

Many of you broke into a sweat after reading the title, didn’t you?  Most Virtual Assistants I work with don’t have a plan because they believe it’s too hard, too time consuming, or they just don’t know where to start. Creating a good marketing plan doesn’t have to be...

Benefits of Email Marketing to Online Businesses

Email marketing is becoming a vastly popular and beneficial direct marketing tool. Used primarily to provide subscribers with information on service and product offerings, it has also been particularly useful in building a loyal customer base. More online business...

Email Marketing: Building Trust Through Your Content

The content of your emails plays an immensely important role in gaining trust from your subscribers. Although the quality of the information you send out is still the most important element in building trust through your content, there are a lot of other factors to...

Blogging for Business (Part 2)

In Part One we discussed blog basics, promotion and whether or not it was a worthwhile endeavour.  Continuing along those lines, and equally important to your website, a blog will also require a bit of SEO (search engine optimization), carefully chosen keywords and...