Build Trust Through Email Marketing Content (Part One)

Your email copy plays an immensely important role in gaining trust from subscribers. While the quality of information is still the most important element, there are a lot of other factors to consider. Listed below are those I find most important. 1. Give more than...

Article Marketing Advantages For Business (Part Two)

To continue our discussion of the advantages of article marketing to promote your business, we look at some immediate benefits. Carrying your name across the Internet can also give you some excellent reputational benefits.  To build your reputation, focus the...

Creating a Brand That is Uniquely You!

A lot has been written about establishing a brand and how important it is.  Over the years, I have learned that my brand goes way beyond my logo, website and marketing materials.  It has a whole lot to do with who I am, personally, and professionally, and...